A stunning and unique place has just been born! Neo Family is an intergenerational concept store, both physical and virtual. The founder, Stéphane Poncelet, conceptualized this exclusive project, bringing his contemporary vision of children's fashion to life.

Everything began in 2003 when Stéphane Poncelet decided to create the Showroom Poncelet at a time when the children's fashion market was on the rise and designer labels were emerging, entering into competition with French retail chain brands. By being innovative with distinctive attributes, Poncelet demonstrates its differences through collections that match an emerging type of conscientious consumer. The successful collection "Finger in the Nose," created back in 2003, was a symbol of the new children's fashion finding a niche in the fashion world. In the meantime, Milk, a cultural fashion magazine, enhanced this new trend in children's fashion. Together, these elements promoted the inclusion of children's fashion in the global lifestyle universe, encompassing family, entertainment, travel, and a specific way of life. This evolution followed Stéphane's philosophy, which is intuitive, generous, and observant. To him, every child is unique in their behavior, attitude, and place within the family. Clothes, shoes, and daily objects must reflect the child's singularity. The 90s conception of children's fashion, standardized and differentiated from parents' fashion, no longer exists, as the fashion boundaries between kids and adults have been virtually erased. Today's trends move faster in accordance with the continual change of the globalized market. Stéphane Poncelet follows these trends, and sometimes initiates them himself. He listens and examines, but above all, he travels. For him, traveling is an unquenchable source of inspiration. Traveling allows him to meet foreign creators with a different vision and opinion of the market while making his mark on international fashion, design, and fair trade. The Showroom Poncelet reflects the founder's energy, as well as his curiosity and sensitivity to products, materials, and fabrics. Stéphane applies his impulsive creativity, but he also listens carefully and thrives on the ideas of the collaborators and designers he works with. In this industry, we speak of the "big showroom family".

To build upon the concept well established in the fashion industry and introduce himself to the public, Stéphane Poncelet created Neo Family Store, where all of the showroom's brands are displayed.

Discover our store in Lille : Zabou by Neo Family

Discover our store in Marseille : Un Ours à la Mer by Neo Family

Discover our stores in Paris : Neo Family / Galeries Lafayette Haussmann X Neo

Neo Family offers a selection of conscientious designers to responsible consumers who share the same values.